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The special events in your life should be unforgettable – not only as rites of passage, milestones, and achievements that deserve celebration – but as exceptional moments when you’ve never looked or felt more beautiful!  For dresses that are equal to the occasion, Marlene’s is the best kept secret in Buffalo.

Get Dressed by the Best

Marlene has mastered the art of special occasion dressing.  With more than 30 years of experience in the bridal and tailoring industries, her understanding of garment construction rivals that of any veteran designer and is crucial to finding an ensemble that fits and flatters you. 

Using this expertise, Marlene has created a relaxing shopping experience to find the dress you’re looking for.  Instead of rifling through racks of bland gowns at the local wedding dress superstore, our bridal shop carries a carefully selected portfolio of only the best designs, which are sure to delight.

A Perfect Fit

Once you’ve found the perfect dress – whether in our store, or through another bridal shop – the next step is an expert fitting with Marlene to give you that “red carpet” finish. The transformation will amaze you! 

Steal the spotlight at the next big social event in downtown Buffalo!  They won’t be able to take their eyes off you in a dress that hangs beautifully and hugs you in all the right places.  Or, dance with your bridal party all night after having Marlene tailor the gown of each bridesmaid to fit like a glove.

What We Offer

For every important event… an elegant private gathering, a high school prom, or a wedding… dress the part, and make it memorable at Marlene’s!

We specialize in:

• Expert alterations for formalwear and beyond
• Informal, "red-carpet" style Wedding Gowns by special order
• Bridesmaids dresses
• Mother-of-the-Wedding dresses
• The Perfect Prom dress
• Special Occasion Gowns and Cocktail Dresses
• Heirloom Christening Gowns and Vintage Wedding Gown Re-design
• White Graduation dresses

Our Boutique

Nestled in Niagara Falls, the honeymoon capital of the world, Marlene’s offers a personalized, pampering, memorable shopping experience.  We carry gowns at a range of price points that fit every budget.

Our bridal shop is open Tuesday thru Friday* during the hours shown below. We are also happy to meet with you by appointment on Saturday, or another weekday evening to accommodate your busy schedule.

Sunday: Closed
Monday: Closed
Tuesday 10:00 - 5:30
Wednesday 10:00 - 5:30
Thursday 12:00 - 7:00
Fri 12:00 - 7:00
Saturday: 10:00 - 3:00*

*After 3/1/11, we are open 10am - 3pm on Saturdays

Marlene’s Special Occasion Gowns is proud to serve the Western New York and Greater Buffalo area, including Niagara Falls, Lewiston, Ransomville, Lockport, South Lockport, Wheatfield, North Tonawanda, Tonawanda, Grand Island, Kenmore, Williamsville, Amherst, Cheektowaga, Depew, Sloan, West Seneca, East Aurora, Lackawanna, Orchard Park, and Hamburg.