Beautiful Dresses for the Entire Wedding Party
Our store features an intimate bridal boutique which should be the first stop for any newly engaged bride-to-be in the Greater Buffalo area! Start your quest for a beautifully dressed bridal party at our bridal shop, where you can…
- Peruse our catalog of elegant, “red-carpet”-style wedding gowns available for special order, and fitted expertly by Marlene for a custom-designed look.
- Shop our in-store portfolio of bridesmaids dress samples for attendant’s gowns that perfectly complement the wedding gowns you are considering, and fit your bridal party’s tastes, physiques, and budgets.
- Share a memorable experience with your mother, and your fiancé’s mother, who will also find a wonderful selection of our mother-of-the-bride and mother-of-the-groom dresses with them in mind.
- Discuss your wedding dress with Marlene, and learn what alterations will create a perfect “marriage” between your desired gown style and your individual body type
An Important Note from Marlene
We take pride in making brides gorgeous, no matter where they find their perfect bridal gown. The special-order wedding gowns we sell in our own bridal boutique have the look and feel of eveningwear; so if your dream wedding dress is more of an ornate-style ballgown, order your dress from another bridal shop and bring it to Marlene’s for expert fitting.
We can’t stress this point enough - the more elaborate your wedding gown (or your bridesmaid’s dresses), the more important it is to have your alterations performed by someone with extensive experience in dress construction. Marlene’s talent is unmatched in the Buffalo area – trust no one else!
Our Design Partners
Marlene’s Special Occasion Gowns is a proud retailer of bridesmaid gowns from Alexia Designs and Alyce Designs, and Mother of the Bride and Groom ("Mother-of-the-Wedding") dresses from Soulmates Silk Collection and Alyce Designs.
Dresses arrive in approximately eight weeks from the day you order them, so be sure to allow enough time before your event for shipping and alterations!
Preview our Dress Selection
Click on the links below to view a small sampling of our dress selection.
- For Brides: Most of the dresses shown "Bridesmaid Gowns" slideshow on this page, and many of those in the "Special Occasion Dresses" slideshow (on the "Special Occasion" page), are available in white or ivory.
- For Bridesmaids and Mothers-of-the-Wedding: Along with the slideshow below of our favorite Bridesmaid Dresses and Mother-of-the-Bride / Mother-of-the-Groom gowns, don’t forget to view the selection featured on our page of Special Occasion Dresses.
View Slideshow of Bridesmaid DressesOur Boutique
Nestled in Niagara Falls, the honeymoon capital of the world, Marlene’s offers a personalized, pampering, memorable shopping experience. We carry gowns at a range of price points that fit every budget.
Our bridal shop is open Tuesday thru Friday* during the hours shown below. We are also happy to meet with you by appointment on Saturday, or another weekday evening to accommodate your busy schedule.
Sunday: Closed
Monday: Closed
Tuesday 10:00 - 5:30
Wednesday 10:00 - 5:30
Thursday 12:00 - 7:00
Fri 12:00 - 7:00
Saturday: 10:00 - 3:00*
*After 3/1/11, we are open 10am - 3pm on SaturdaysMarlene’s Special Occasion Gowns is proud to serve the Western New York and Greater Buffalo area, including Niagara Falls, Lewiston, Ransomville, Lockport, South Lockport, Wheatfield, North Tonawanda, Tonawanda, Grand Island, Kenmore, Williamsville, Amherst, Cheektowaga, Depew, Sloan, West Seneca, East Aurora, Lackawanna, Orchard Park, and Hamburg.



Preview our Dress Selection